We don't know where we're going.
That's the whole point.
Media, Digital & Brand — Stockholm
I build agents for marketing, and write about the thinking behind them.
I'm a brand strategist and media planner with 7 years in the industry. The agent solutions are grounded in effectiveness research in communications and marketing. Try them — and read how I think every Sunday.
Tools to try
01more features being built
Marknadspiloten
A prospecting tool that does the research for you.
Feature one: the meeting brieflive
Tell it who you're meeting. Get a ready brief back before the meeting.
Example: brief ahead of a meeting with a B2B SaaS company
The company — what they do, size and customers
The signals — hiring, launches and news
The angle — your way in and first talking point, on one page.
Research takes time. The brief takes it for you.
29 August 2026
Go to market, volume 1: The strategies I think are worth understanding
Everyone talks about go-to-market. Few can explain what it is. This is volume 1 in a series about how GTM is built in 2026 — and over the past few years AI has redrawn the playing field. Here are four strategies that matter right now, and what they mean for you if you don't have a fifty-person team.21 July 2026
CRO for organic traffic: five levers that helped me increase conversion by 30%
Traffic is free, but only on paper. Every visitor from Google has cost you something — time, content, patience. The question isn't how to get more, it's how to get the ones already arriving to do something. Here are five levers I keep coming back to that make a difference.12 July 2026
When everyone can produce more content, the human CMO's most important edge
Engagement is falling, consumers are demanding more authentic communication, and storytelling is becoming the CMO's most important skill. Three trends pointing at the same thing: value is shifting from volume to meaning.Rather read in peace?
The pieces go out first by email.